Pillar 01
Confidence
From nervous presenter to someone who walks on stage, or onto a screen, and actually owns it.
Client LoginTransform Speaking Mastery
Elite speaker training, built specifically for holistic health providers and coaches.
Turn your message into a talk that fills your schedule.
Start with on-demand training today. Build your talk with Bartlett, our custom-trained talk builder and analyzer. Then get hands‑on practice and real feedback at a live seminar.
Start online today · Live seminars · 20 seats
One System. Three Pillars.
The Academy, Bartlett, and the live seminar are all built on the same three pillars. Together they make one thing: your transformational talk.
Pillar 02
Clarity
Build a message that resonates with the people you're meant to help, around a story only you can tell.
Pillar 03
Connection
Get your message out and turn it into real, booked opportunities to speak.
Dr. Ken · Massachusetts
Nine years in practice and he’d never given a talk. The idea of standing up in a room made him want to throw up. We built him one talk, about stress. The first time he gave it was to a moms’ group of eleven people. Seven of them booked. He’s given that same talk 29 times, and he doesn’t advertise anymore.
“Why did I wait so long?”
Dr. Andrea · after her first talk
“Just got home. I gave the doctors report. I actually used the story you made me dig up, the one I didn’t want to tell. And I watched the room change when I told it. Two people were crying. I’ve said the same information a hundred times in my report room and it never did that. It’s the same information, Al! That’s the part I can’t get over.”
Start Today. Join Us At Our Next Live Event.
Transform Speaking Mastery is one system. The on-demand Academy you start the day you enroll, Bartlett to build with, and the live seminar where it all comes together.
Upcoming dates
January 22–24, 2027 · Vancouver, BC
More dates coming soon.
Everything You Get
Piece 01 · Start today
Lifetime Access To The TRANSFORM Speaking Academy
On-demand training · Instant access the moment you enroll
$1,997 value
The whole method as on-demand training: how to open, how to find your story and build it, transitions, the close, and how to build confidence so you show up with certainty, love, and power. Yours for life, so you can start today and come back to it for every talk you ever give.
Piece 02 · Build with AI
Bartlett AI Talk Builder + Talk Analyzer
3 months of access, starting the day you enroll
$997 value
Named after B.J. Palmer, the developer of chiropractic. Trained on everything taught inside the program plus the latest in heart-centred influence, persuasion, and storytelling. Put your story in and it builds the talk with you. Feed it a talk you've given and it analyzes it and helps you refine it.
Piece 03 · Live
TRANSFORM Live Seminar
Fri–Sun · 20 seats per seminar
$2,997 value
Two and a half days to learn everything you need to know about becoming a master presenter. We build your talk and your story, then you get up, deliver parts of it, get feedback, and get up again, until the talk is yours and you've already given it in front of people.
- Lifetime Access To The TRANSFORM Speaking Academy
- $1,997
- Bartlett AI Talk Builder + Talk Analyzer
- $997
- TRANSFORM Live Seminar
- $2,997
- Total value
- $5,991
Your investment: only
$1,997 USD
for everything, or 3 payments of $797 ($2,391 total).
Claim Your Seat
20 seats per seminar · Secure checkout by Stripe
1Your info2Payment
By enrolling, you agree to our Terms & Conditions, including the refund policy.
The Lighthouse Story Method
Your Story Is The Light
The more the world fills up with AI-generated everything, the more sacred the one thing no machine can generate becomes: your story.
The moment you knew this work was your life's work. The patient who walked in defeated and walked out changed. Your story matters. Told well, it has the power to transform lives, and to become the catalyst that builds the practice and business of your dreams.
The Lighthouse Story Method is how you find that story, shape it, and tell it so the right people feel it, trust you, and follow you. It is the heart of everything inside the Academy.
Your message is your mission. If you can’t tell it, your mission stays locked inside of you. This system is how we get it out.
With gratitude to Jesse Elder, whose lighthouse principle inspired this method.
Does This Sound Familiar?
- The thought of standing up to give a talk makes your stomach turn. Your palms sweat just picturing it.
- You've never given one, and you're sure you'd freeze, blank out, or ramble until people check their phones.
- You give a talk, answer every question, and almost nobody books.
- You run long, lose the audience halfway through, and can't tell where it went wrong.
- You know your work cold, but when you tell your own story it comes out flat, or you leave it out altogether.
- One tough question throws you off and the momentum is gone.
- You reach the close and flinch, so you say thank you and let everyone walk out.
- You watch another practitioner fill their schedule from one talk and wonder what they're doing differently.
It’s not you. It’s that nobody taught you how to do this part.
Solve The 3 Biggest Speaking Problems Holistic Health Experts Face
Three things stand between most practitioners and coaches and the impact they’re capable of through live and virtual talks. The Academy, Bartlett, and the live seminar take all three off the table.
01
Fear of speaking
It rarely shows up as outright panic. It's quieter than that: worrying you'll come across unprofessional, dreading the moment you "bomb" in front of people who could become patients. And when that fear runs the show, you come across unsure of yourself. People stop trusting your expertise, even if it's real. Even if it's exactly what they need.
"What if I freeze, blank out, or feel sick in front of everyone? What if they can see how scared I am?"
We'll help you build real, grounded confidence, even if you're quiet by nature and have never spoken publicly in your life.
How the whole system helps
Bartlett helps you build a talk you believe in, and at the live seminar you stand up in front of people who want you to succeed, over and over, until the fear has nothing left to run on. You can't read your way out of this one. You have to do it, and this system gets you doing it.
02
Message confusion
You know your stuff. But turning years of expertise into a story people actually feel? That's different. Maybe you don't think of yourself as a storyteller. Maybe you're not sure your story is even worth telling. So your talks end up dry, heavy on information, light on connection. And you struggle to explain what actually makes you different.
"I don't have a story worth telling. What if I get up there and it's boring?"
Inside the Academy, you'll master story-selling through our Lighthouse Story Method, built specifically for this.
How the whole system helps
Bartlett turns your story into a first draft. Then at the live seminar you say it out loud, hear what lands and what doesn't, and fix it on the spot, until it has a shape.
03
Awkward at selling and closing
"Selling" feels like a dirty word. Making an offer feels pushy. And even when you have something genuinely great to offer, you don't know how to land it, so the close falls flat, and sign-ups never come.
"What if they think I'm pushy? What if I make the offer and nobody says yes?"
We'll teach you how to transition into an offer, make it land, and close a talk in a way that leaves people wanting more, not feeling sold to.
How the whole system helps
Bartlett helps you draft your transition and your close in your own words. At the live seminar you practice making the offer with live feedback, until it feels like what it is: service.
One Path. Three Pieces.
Most programs hand you a library of videos and wish you luck. This one starts the day you enroll, brings us together live for the seminar, and keeps going after you fly home.
Piece 01 · On-demand
TRANSFORM Speaking Academy
On-demand training, yours for life. Start the day you enroll, and come back for every talk you ever give.
Piece 02 · 3 months
Bartlett AI Talk Builder
Your story goes in and a draft comes out, so you arrive at the seminar with something to work on.
Piece 03 · Live
Live Seminar
Three days together. You get on your feet, practice the talk, and get live feedback until it's yours.
Piece 03 · The live seminar
Information won't transform your life. Experiences do.
This isn’t a course you do alone in a folder somewhere. It is two and a half days together with 20 people who are all working on the same thing you are. You give feedback, you get feedback, and everyone gets better together.
Upcoming dates
January 22–24, 2027
Vancouver, BC · 20 seats
Start the Academy the day you enroll and arrive with a talk to work on. More dates are coming soon, about once a quarter, in more cities over time.
Feedback on your real material
What most speaker training gets wrong is feedback. A video can't watch you speak. Here you get live feedback on your real material, and you hear exactly what to change.
Reps, not theory
Confidence isn't something you think your way into. You build it by speaking in front of people, again and again, somewhere it's safe to get it wrong.
People who want you to win
You're the only one judging your own work: writer, editor, and harshest critic. Here you get honest group feedback before you ever step in front of your real audience.
Twenty seats, no hiding
I keep it to 20 people because I give feedback to every person myself, and we want your impact to be deep.
How The Seminar Works
01
Learn the foundations
What makes a speaker persuasive and a presenter masterful, so you know what makes a talk work before you build one.
02
Build your talk
We shape your story and your message into a signature talk, step by step.
03
Get up and deliver
Give real pieces of your talk, out loud, to real people.
04
Refine and go again
I tell you what landed and what didn't. You sharpen it and take the stage again.
Then you do it again. Better every round.
Friday · Clarity
Find your story
We open with the foundations of becoming a persuasive speaker and a master presenter. Then we start getting your story out of you: the moment you knew this work was your life's work, and the patient who walked in defeated and walked out changed.
- The foundations: what separates a master presenter from someone who just shares information
- The Lighthouse Story Method, taught live: how to find the story and shape it so the right people feel it
- Structure for maximum impact: how to open, how to build, and how to get through transitions, which is where most talks die
Saturday · Confidence
Get up and deliver
This is the day you'll be glad you came in person. You're on your feet, over and over, in front of people who want you to do well.
- Round after round of delivering parts of your talk, getting feedback, and delivering it again, better
- Body language, vocal tone and pace, and stage anchoring: owning the space and holding the audience
- Speaking to the camera like you're talking to one person, so the talk works on a screen as well as a stage
Sunday · Connection
Close it and take it home
Sunday is where it comes together. You learn the part most speakers dread, and then you give the whole talk.
- The art of the close: moving into an offer and making it land, without feeling pushy
- Your full talk, start to finish, delivered in front of the group
- How to get it booked: where to speak, who to ask, and what to say to get invited back
What You’ll Walk Away With
- A signature talk you've already delivered in front of people
- Your Lighthouse Story, found, shaped, and told so the right people feel it
- A structure that moves people from interested to ready to act, with no pressure
- Presence that holds an audience: body language, voice, and pace, on a stage or a screen
- A close that feels like service instead of selling
- A plan to get booked: where to speak, who to ask, and what to say
- Real feedback from me on your real material, while you can still fix it
- Lifetime Academy access and Bartlett to build every talk after this one
Is This Right For You?
This is for you if…
- You refuse to blend in with everyone else, or with all the AI-generated content flooding every feed. You want people to hear a real human with a real story
- You're a practitioner or coach (DC, LAc, ND, RMT, functional medicine, and more) who wants to be a visible source of hope in your community
- You give talks that don't turn into clients, or you've been meaning to start for years and something keeps getting in the way
- You want a new-client channel that doesn't depend on ads or referrals
- You're willing to practice, get coached, and get up in front of people
This is not for you if…
- You're content to blend in: sound like everyone else, look like everyone else, and never quite make your mark. This system is built for people who aren't.
- You want a script to memorize. Your talk has to sound like you.
- You expect results without practicing between sessions. The Academy and Bartlett only work if you use them.
- You're looking for pushy sales tactics. Everything here is built on service.
- You'd rather watch from the back. At the seminar you're on your feet.
Here's What Some Of Our Awesome Clients Have Said About The Program
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How Do I Know? I Was You.
When I opened my first chiropractic practice, I tried to use talks to build it.
I froze before every single one. My hands would sweat. I'd pitch my practice and watch the room stay quiet, that awful kind of quiet where nobody signs up and you just smile and say "thanks for coming."
It made me feel like I wasn't good enough. Like maybe the future of my practice wasn't as solid as I needed it to be. But somewhere underneath all that, I knew it was still possible for me, if I could just figure out how.
So I got obsessed. I bought every speaking and influence training I could find. I flew to every seminar I could get a seat at. I sought out anyone, big name or small, who actually knew how to do this and learned what I could from them. Tens of thousands of dollars. Thousands of hours. All of it going toward one thing: building a system I could pour everything I knew into. A talk that actually worked.
A talk I could give again and again, in front of any room, any size. One I could shrink down to 5 minutes or stretch out to 60, depending on what the moment called for. A talk that built so much trust, so much real connection, that by the end, people didn't need convincing. They just said yes.
I built that practice on speaking. And then I built the next one the same way.
Twenty-four years later, I've stood on stages, in person and online, all over the world, and I've learned how to do this well. Now I want to hand you everything I know. Not the theory. The actual mechanics of speaking with confidence, selling without feeling sleazy, and building something real on the back of it.
This system is where I put all of it in your hands.
I’m a second-generation chiropractor from a family of 44 chiropractors. Vitalistic, holistic health is in my DNA.
- 24
- years in practice
- 100s
- of talks given
- 1000s
- of practitioners trained
- 4
- continents
Dr. Alain Desaulniers · Founder, TribeX
Mastery isn’t a personality. It’s a decision.
Think about what it would do for your practice if you got really good at this. Not perfect. Good. One talk you can give anywhere, and it works. The expensive option isn’t $1,997. The expensive option is another year of your story stuck inside you.
Picture a year from now. Same practice, same schedule, and the same talk you keep meaning to give. Or picture a talk you know cold, speaking dates on your calendar, and people walking up afterwards to tell you your story was exactly what they needed to hear. The only difference between those two years is a decision, and you make it now.
Questions
When and where is the live seminar?
The next seminar is Friday to Sunday, January 22–24, 2027, live in Vancouver, BC: two and a half days. Seating is limited to 20 per seminar so everyone gets real feedback and your impact stays deep. We plan to run it about once a quarter, in more cities over time. The venue and detailed schedule are emailed to you after you enroll.
I've never given a talk. Is this for me?
Yes. Some of the practitioners who've gotten the best results call themselves introverts and never thought of themselves as natural speakers. One doctor with nine years in practice had never given a talk. His first one was to a group of eleven, and seven of them booked. You don't need experience. You need a story and a willingness to get up.
I'm already a confident speaker. Will this still help?
Definitely. Confidence on stage and the ability to sell well are two different skills. This gives you the second one: making offers that feel effortless and irrefutable, not pushy.
Who is this for?
Holistic health practitioners (LAcs, DCs, NDs, RMTs, functional medicine practitioners) and coaches who want more than a fuller schedule. People who want to become a real, visible source of hope and leadership in their community.
Do I have to wait for the seminar to start?
No. The moment you enroll you get lifetime access to the TRANSFORM Speaking Academy, with a one-click sign-in link in your welcome email. Start building your talk this week, so you arrive at the seminar with something to work on.
What does lifetime access to the Academy mean?
You keep it for life, including what gets added to the program. Use it before the seminar to prepare, and after it for every talk you build from here.
What is Bartlett?
Our AI talk builder and talk analyzer, named after B.J. Palmer. Put your story in and it builds the talk with you; feed it a talk you've given and it helps you refine it. Bartlett is in its final round of testing and rolls out over the next few weeks. Your enrollment includes 3 months of access, starting the day you enroll.
How does the payment plan work?
3 payments of $797: the first today, then one each month for the next 2 months. It stops automatically after the last payment. Paying in full ($1,997) saves you $394.
What currency am I paying in?
US dollars. If your card is from outside the US, Stripe may show the converted amount in your local currency at checkout.
Your message has been locked inside of you. It was never meant to stay there.
Somewhere right now, someone is waiting for exactly what you know. They are tired, they are searching, and they have not met you yet. Let’s get your message out of you and into the world, one talk at a time, and change more lives than you can count.
Your story is waiting. Let’s get it out.
Questions? Email alain@thetribe.rocks